Authenticity. Craftsmanship. Heritage. Innovation. Conservation.

These are the common values of Britain’s sporting and country lifestyle community, a group of people united by a passion for true luxury, on their own terms. Successful, confident in their personal judgement, they know the feel and taste of authentic quality, and admire genuine craftsmanship. 

Moving with ease from the windswept grouse moors of Scotland to the private clubs of Mayfair, these intelligent and independent people have an appetite for life and adventure. 

Guardians of British heritage, they never-the-less appreciate thoughtful innovation: they may wear British tweed woven as meticulously as ever, but in a custom contemporary cut that suits them perfectly.

Whether selecting a handmade Ray Ward gun or bespoke riding boots, a Pickett crocodile belt or antique cufflinks, a guided Orvis fly-fishing experience on the River Test or a bottle of claret, these people seek out the finest – but are canny enough to recognise and demand true value.
 
This is our community. These are the people we work and play with in country and town. They are the foundation of everything we do. The iconic brands we represent join our community. 

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