Author Archive | siteboss

Keeping it simple

The shooting press – and Guns themselves – get very exercised by the whole notion of compliance: the bureaucracy of securing your ticket and the constant threat of additional impositions on our lawful pursuit of clay and game. And fair enough, of course. We’re a law-abiding bunch, focused on safety, and keen only to be […]

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To Mount Falcon, and the magnificent Moy

I had come across the Mount Falcon estate a few years ago when I had arrived in County Mayo to write a review about a very different hotel in the area for The Field magazine. The hotel in question will remain nameless but at the time was listed on the Great Fishing Houses of Ireland […]

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Claire Zambuni named Shooting Personality of the Year

Zambuni Paver director Claire Zambuni has been named the inaugural winner of The Field magazine’s Shooting Personality of the Year. The accolade, bestowed at a glittering ceremony attended by the shooting community’s leading businesses and commentators, was in recognition of her overall contribution to shooting sports and their promotion through her journalistic, social and business […]

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Claire Zambuni launches new agency

Well-known country sports personality and media columnist Claire Zambuni has launched a new public relations and marketing agency based in central London called Zambuni. Ms Zambuni, who also runs the famous Covert Girls shooting club, which counts amongst its number Helen Barbour and British Olympic trap shooting hopeful Charlotte Kerwood, has existing consultancy work with […]

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Migrating a brand upwards takes years of careful nurturing

In simple terms you could define a brand as a series of promises kept. The promise made by its identity; the consistent application of components such as typeface, colour and art direction; where the brand is promoted, distributed and how it is built and specified – never mind its price point, the celebrities with whom […]

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Demand for game to benefit whole supply chain

Game is going mainstream in the UK, with sales set to soar further, says one of the country sports’ leading public figures. And, says renowned shot and stalker Claire Zambuni, rising demand could drive improved margins for the whole supply chain, benefitting the rural economy as a whole. The BASC Council member and regular magazine […]

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Olympics an opportunity for shooting sports to change public understanding of firearms use in the UK

The London Olympics represent “the best chance in a generation” to improve the public’s understanding of the shooting community’s law-abiding history and role in conservation, says a leading public relations expert. Dougal Paver, managing partner of PR agency Zambuni Paver, which works with leading shooting brands such as Barbour, says that the British public is […]

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