Case studies

Burns Night at Boisdale 2018

We have worked on some fabulous projects with Boisdale’s four restaurants and bars in London. One of our favourite projects this year was to gain press for their Burn’s Night Supper. Burns Night always falls on January 25th and gives London an excuse to celebrate Scotland’s national poet, Robert Burns, with lots of food, whisky and partying.

Owned by Scotsman and bon viveur Ranald Macdonald, described by Tatler as ‘the most politically incorrect restaurateur in Britain’ and The Times as ‘the sort you’d expect to brush his teeth with Laphroaig and eat devilled kidneys for breakfast before ascending to the moors to kill something, preferably ruminant’ Boisdale are the ultimate Scottish themed restaurants in London and the perfect venue for a Burns Night celebration.

We were tasked with communicating this to the press and below is a collage of just some of the editorial highlights we managed to secure.