Digital

When it comes to digital, we have our finger on the pulse…

  • At Zambuni we effectively keep pace with “new media” as it evolves, integrating it into all of our initiatives so we advance organically alongside emerging and existing digital platforms.
  • As clients see a more confident return on investment from social media, we understand the importance of engaging with audiences both on and offline.
  • Zambuni achieve instant social media results and are capable of independent campaigns and managing social media and digital strategy.
  • Zambuni use the best tools available to track and measure performance across all social media platforms.
  • We recognise the importance of delivering, monitoring and analysing digital PR strategies, to obtain optimum engagement and expand your sphere of influence within your target audience. We run our own campaigns from competitions to creating hashtags and hijack relevant industry conversations to make sure your brand has a say.
  • Our strengths lie in unique digital content creation from video to e-mail marketing and blogs, reaching and engaging with influencers, together with defined social networking strategies.
  • We ensure that our social and mainstream media work together in harmony. Our digital strategies complement our offline activity to maintain brand conversations across multiple platforms.
  • We specialise in reactive/proactive social media content, offering real-time social media activity from industry events and immersing ourselves in relevant, existing conversations.
  • By ‘listening in’ on journalists, opinion formers and industry experts in the digital space, we pride ourselves in consistently raising your profile within the communities you want to reach.
  • At Zambuni we successfully maximise traditional PR coverage by promoting across our online channels. High quality coverage and content is used to build links between trusted domains, thus generating quality inbound links and traffic back to your site.
  • Our e-newsletter provides our 5,000-strong database with the latest updates within the luxury and country lifestyle sector. Featuring creative original content, links to trusted and quality resources, as well as industry news and events, our newsletter provides us with an integral platform to amplify client exposure.

Search Engine Optimization (SEO)

Scaling the search rankings

There are three things you need to know when thinking about your brand’s online presence:

  • 93% of online experiences begin with a search
  • Search and email are the top online activities.
  • 75% of users never scroll past page one of a search

This is why Search Engine Optimisation (SEO) is an essential consideration for your brand’s content. Zambuni knows the importance of a strong online presence in raising your brand’s profile and supporting business growth. Thanks to our experience in writing for SEO we know exactly how to push your brand up the Google search rankings.

This means creating useful, advisory, multimedia content – using high quality imagery and videos, select keywords, structuring content in an optimal format, and linking to relevant pages including your own content, and external trustworthy sources.

Working closely with you to establish your brand’s tone of voice and a scope of topics in which to demonstrate leadership, we will create unique, SEO content for your brand’s blog, as well as our Zambuni blog which will help demonstrate what sets your brand apart, its authority in its industry, as well as keeping readers updated with the latest news and events.

Ultimately we want you to be on to drive traffic to your site and support your business goals. We want your message to be out there, so the content we create will by nature be shareable across social networks and beyond.

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