What’s on…

On the 29th June, The Zambuni Collective will be holding a presentation on the importance of strong website presence.  Suzanne Foster, the Digital Manager for Savile Row tailor Hardy Amies, will be giving tips on the best way to format and function a small brand’s website, and taking brands through sample audits of real-life websites. As digital becomes increasingly important to understand and navigate for brand and consumer alike, Suzanne will help in develop the biggest channel that link these two groups together: the website. The evening will be generously hosted by leading gunshop and country clothing retailer, William Evans.

Suzanne Foster is currently Digital Manager at Hardy Amies, one of the leading menswear businesses on the esteemed Savile Row. Working for such a traditional brand, Suzanne is passionate about integrating a strong digital presence into the world of heritage and has become passionate about educating others on this initiative. Suzanne offers web audits to small businesses in addition to her Hardy Amies role, and will be doing a demo web audit for The Zambuni Collective members on the 29th June.


William Evans is an ideal location to host this event.  The Zambuni Collective has its roots in country sports, launched by Claire Zambuni who continues to be a leading figure in the industry. We are thrilled to welcome William Evans as our newest collective member, a top English gunmaker since 1883 and now a full service business offering clothing, accessories and has a home at Bisley Shooting Ground.
The location in St. James that is steeped in history continues to lure the top sportmen and women in the contemporary, keeping a strong foothold in the developments in the countryside industry in the modern day.

Date: 29th June, 2016

Time: 6-8pm

Place: William Evans

Please RSVP to for details on attending the event, and information on membership with The Zambuni Collective.

On the 10th May, The Zambuni Collective will be holding a drinks reception and presentation and discussion at Coya private member’s club on how to communicate the value of a physical product in a digitally-driven marketplace. As the world of digital takes over the way small companies sell and speak about their brand, Volker Hirsch would like to help keep and drive the passion and substance behind their tangible product.


Volker Hirsch is a founder, advisor, mentor and angel investor with two decades experience in mobile, gaming, entertainment and education, plus IoT and Smart Cities. He has pioneered the world’s first mobile artist services for Britney Spears, Eve and Duran Duran. He has also helped launch what is now the leading EdTech accelerator in Europe. He is passionate about harnessing his experience in digital services and supporting start up companies on how to best operate in this arena.

Date: 10th May, 2016

Time: 4-6pm

Place: Coya Restaurant

Please RSVP to for details on attending the event, and information on membership with The Zambuni Collective.

After the success of the Zambuni Collective event on digital strategy in February, we are proud to share this testemonial from Galante, who have become truly special partners to us.  A massive thank you to Guy and Elliot!

“Zambuni is the diamond in the rough in the world of PR. Having attended many PR events for a magnitude of different brands, I can safely say that Zambuni events are the most engaging and interesting out of the lot. The thoughtful and attentive nature that Claire and her incredible team put into each one truly sets them apart from the rest, and gives us genuine excitement each time we receive an invite.  The “Collective” is a unique aspect that Zambuni offer, bringing together a group of interesting and diverse brands provides a shared learning experience that is invaluable. Zambuni is the breath of fresh air that is long over due, and I thoroughly look forward to continuing work with Claire and her team over the coming years.” 

The Zambuni Collective hosts Josh Barrie of Country and Town House and Georgie Lane-Godfrey of London Evening Standard and Stylist for a discussion on how to pitch effectively around the social calendar.

On the 6th April, The Zambuni Collective will be holding a presentation and discussion at Coya private member’s club on how smaller luxury brands should pitch around the social diary. Britain has historically championed a thriving social season, packed with racing, tennis, polo, sailing and more activities that embrace national culture. The Zambuni Collective feels strongly about heritage brands supporting these heritage events in the press.

Josh Barrie

Josh Barrie is the Online editor of Country and Town House, providing in-depth observations of cultural trends belonging to both worlds. Previously of Local World Media, Josh wrote for news sits Quirker: Business Insider, covering technology and lifestyle in the UK. Josh still writes monthly for arts website London Calling, as well as contributes for The Independent, The Telegraph and Vice/Munchies. He has also penned for The Guardian, The Sun, Slate, Yahoo, Psychologies, the Evening Standard, ShortList, Complex UK and Metro.


Georgie Lane-Godfrey writes from an astute perspective, understanding and embracing the nuances of the luxury sector. Starting her career at Quintessentially where she managed luxury phone brand Vertu’s travel app, Georgie’s writing covers a range of subjects from food to travel, interiors to wellness. She now writes for numerous titles including Stylist, The Daily Mail, The Spectator, 25 Beautiful Homes and Evening Standard Online.

Be sure to put the following dates in your diary: 19th May, for an evening with Volker Hirsch, and 5th July for a branding workshop with Pure DNA. Please email for more information on upcoming events.

On 4th of February, hosted by the ever generous Pickett in Burlington Gardens, The Zambuni Collective welcomed Electric Dialogue and Galante Magazine to a discussion on digital strategy for the emerging heritage brand.

Mark Hughes of Electric Dialogue led the group through his work, explaining the way to navigate the range of opportunities in digital and how to make it work for an emerging brand. Guy Earle of Galante presented from the “other side”, describing the way the media best responds to brand content, and also led us through the unique and innovative ways Galante will be marketing themselves in the digital sphere.

Electric Dialogue is a digital marketing agency based in London and Cornwall, that aims to help their clients engage in meaningful dialogue with target customers online. The agency supports on SEO (search engine optimization, which helps increase a brands searchability online), establishing and optimizing on social advertising (for example, Facebook ads), web design and running affiliate programs.

Galante Magazine is a synthesis of city and country living for the discerning gentleman. Each issue is an easily digestible guide through sophisticated and modern living.  From cuff links to classic cars, Polo to Persol and everything that’s trending in-between. Galante keeps an eye out for life’s little short cuts; ways for the thinking man to save on his time and wallet. The publication is available across several platforms. Both the app and website will all be instantly accessible so readers can see what’s hot before it’s even hit the streets.

Please email for more information, or call 0203 137 9078.

On 30th September, The Zambuni Collective hosted a drinks reception with two of the most prestigious luxury magazines in the UK. Guests enjoyed round table discussion with cocktails and canapes, whilst discussing the best way to get noticed by luxury press.

Leading this discussion is Kate Racovolis, Editor of Mayfair Magazine and Harry Jarman, Editor of The Gentleman’s Journal.


Mayfair Magazine is a Runwild Media group title distributed to high end commercial properties and private homes in Mayfair. Every stage of the history of London’s most coveted district has been one of fine living. Today, the magazine continues to be inspired by this lifestyle, and targets residents, affluent visitors to the area and its sophisticated, discerning working population. The publication showcases intelligent, topical and stylish features on places, products, property and services of interest to the audience, as well as features about relevant luxury brands.


The Gentleman’s Journal is considered by many as the most upmarket men’s magazine and is aimed at ambitious, global and intelligently-minded gentlemen who have a strong interest in luxury, cars, property, wine, watches, fashion, politics, business and sport. The reader is confident, creative and intuitive, discerning of the meaning of luxury.

Please email or call 0203 137 9078 to RSVP.

The inaugural event was an intimate lunch and roundtable discussion at Pickett Burlington Gardens on the 2nd of June. The event helped brands to identify and explore the potential and opportunities surrounding sponsorship, presence and branding at exclusive outdoor events. Attendees at the first event included specialists from organisations such as the CLA (Country Landowners Association who organise the annual Game Fair), Dubarry, Best of Britannia, and others, as well as brands such as PickettPatey Hats, and Hirsch Tailoring.

The next ZC event will be a drinks event held 30th September at Vacheron Constantin, on Bond Street, and will focus on how to make small brands more appealing to the media. Speakers will include Kate Racovolis, Editor of Mayfair Magazine.



Testimonial about the ZC from Brita Hirsch, of Hirsch Tailoring:

Claire Zambuni encouraged me to look into the possibility of exhibiting at Best of Britannia in Shoreditch from 26th to 28th June. Visiting the exhibition site, the beautiful Nicholls and Clarke Building, for an open day, she identified a pitch suitable for my (tiny) budget.  Knowing I needed to take my brand out to a larger, and, critically, relevant audience, I jumped at the opportunity after studying the exhibitors list, which was impressive.
It turned out to be a lucky coincidence that, just a few weeks prior to the eventthe Zambuni Collective, which is supporting craftsmen and authentic luxury brands, launched with an intimate lunch hosted by Claire and Trevor Pickett at his shop at Burlington Gardens. The meeting was dedicated to the question of how independent brands could get the most from presence, branding, and sponsorship. Not having taken part in a trade show previously, I took away invaluable advice with a view to showing at BoB. 
It was really helpful to be able to discuss with Joe Pigeon, who represented BoB at the Zambuni Collective luncheon, ways to make the Hirsch Tailoring exhibit interesting for visiting trade buyers, press, and general audience alike. His advice was not to rely on the strength of the exhibits (in my case: three tailoring dummies dressed in one-off bespoke garments) alone, but to be approachable as the person behind the brand. In order to signal availability for a chat his tip was to adopt a body language signalling openness, however without being intrusive. Allowing people space and time to browse but being ready the moment they want to know more about the product on offer is key. No falling for too much social media browsing or chatting to stall neighbours during show time turned out to be a good strategy, as challenging as it can be when spending 10 hours on your feet.
Another good idea was to make the exhibits more interesting for the audience through engagement. Within the confines of the available space it wasn’t possible for me to give live tailoring demonstrations (a fellow exhibitor, Cheaney Shoes, had a cobbler on site) but showing a half-finished bespoke garment proved to be a great success. People could touch and feel the various layers of material and see the internal structure of the fully canvassed garment, which proved to be really insightful for many.
To provide an even more tactile, memorable experience for those visitors who were interested in knowing more about my product, I had prepared a small info pack, which contained, in addition to the essential contact information and company background, a swatch of cloth. I am expecting that, by simply being able to feel the quality of the material, potential customers will be reminded of the visit at my stall and, hopefully, come back to me with an order enquiry in the future. 
Other advice I was given at the Zambuni Collective event was to grant discounts, give freebies, or provide hospitality. I noticed that some of my fellow exhibitors were very successful with this strategy.”


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