American heritage and lifestyle brand, Orvis, hosted an event at their London flagship store to celebrate 30 years on the British High Street.
Having opened their first UK store in 1985 in Stockbridge, Orvis’s presence has steadily grown and now have 19 retail premises across the UK.
Joined by members of the lifestyle, luxury and fieldsports community as well as the Salmon & Trout Conservation UK, Game Wildlife and Conversation Trust, Guns on Pegs and Fishing for Forces, guests enjoyed canapés, whisky tastings from Campbell & Gorn (previously Chapman & Gorn) and live bluegrass music performed by The Folly Brothers.
Adrian Woolford, Managing Director at Orvis UK said of the event, “it was a fantastic opportunity to celebrate our growing identity in the UK, but with a nod to Orvis’ American roots.”
He went on to say, “it was great to see such a wide range of people, from the Mongolian Ambassador, Tulga Narkhu, to Orvis’ brand representative, Marina Gibson, and intrepid explorers, the Turner Twins, who were all there to support Orvis and raise a glass to what the next 30 years will hold for us in the UK.”
Orvis are working to increase their brand recognition in the UK even further. With celebrity endorsement by Chris Pratt in the recent Jurassic World film, new female brand ambassador, Marina Gibson, and an upcoming rejuvenation of their womenswear line, Orvis is certainly a lifestyle brand to watch.
Retaining their heritage roots, while embracing a younger adventurous market, Orvis has a good deal to look forward to in the years to come.