Wednesday marked an important day in the Zambuni calendar: our first trip to Orvis headquarters. Orvis is Zambuni’s latest client and the two have teamed together, ahead of the launch of Orvis’s impressive flagship store, with the aim to fortify and sustain the American heritage brand’s presence in the UK.
Tucked away in Andover, the Orvis domain is quietly efficient and understated, perhaps exactly what you might expect from a country sporting brand. We were greeted by Orvis’s charming CEO, Michael Sayers and Susannah Stewart, Marketing Co-ordinator. As we sat down and discussed the plans for the next few months ahead, our minds were whirring with exciting and quirky ideas for the unveiling of Orvis’s shiny new flagship store, which takes residence on London’s bustling Regent Street. The store will open in November, with the promise to deliver amazing offers, prize draws and launch parties to both their existing, loyal customers as well as their new ones.
Orivs’s extensive range of high-quality and high performance goods, including fishing rods, men’s clothing and hunting accessories, make them one of the best in their field. The flagship store will supply the best outdoor sporting equipment money can buy (including the odd canoe and stuffed bear for show) – products that only Orvis themselves would be proud to own. Their annual catalogue circulation of over 65 million in the US and 4 million in the UK is a testament to the fact that Orvis have always been highly responsive to what it is their customers want from their sporting products and services.
Zambuni are absolutely thrilled to be working with Orvis, having already set aside dates for fishing beats where we hope to host journalists, editors and celebrities alike. Going forward, we will continue to work hard to communicate Orvis’s ‘brand DNA’ – authentic, sporting, traditional, innovative, knowledgeable, credible, quality, among others. So if you haven’t heard of Orvis before, you will do very soon.
Visit the website for information regarding Orvis’s products and services www.orvis.co.uk/Zambuni