Yesterday afternoon Coya was buzzing with activity, as the Zambuni Collective hosted the latest event in the diary: how to pitch effectively around the social diary. The roster included only the most luxurious and authentic consumer brands, but as the theme usually is with Zambuni, the mix was eclectic.
Guests included illustrator and designer Ivana Nohel, tailor Brita Hirsch, tuxedo and tie company Beaufort and Blake, Argentinian leather company Estados, healthy ice cream brand Coppa della Maga, gunmaker William Evans, and home interiors comany Feu de Beaumont. The focus of the event was a presentation from two members of press who offered valuable feedback. Josh Barrie, the online editor of Country and Town House offered a refreshingly honest overview on what an editor such as him is looking for from a pitch, which includes avoiding PDF attachments at all costs. Georgie Lane-Godfrey, who writes for a multitude of titles from Stylist to the Spectator to The Evening Standard gave a helpful account of what pitches catch her eye and as a freelancer had a different take on what she looks for as she too, has to then sell in the story.
What we found most engaging was the possibilities for collaboration for the Zambuni Collective members. Trevor Pickett kindly attended to discuss trunk show opportnunities with guests, which Alice from Feu de Beaumont and Kalina from Coppa della Maga have already expressed interest in. Ivana Nohel and Sam from Beaufort and Blake also chatted with William Evans about potential projects. It was an enigmatic and inspiring afternoon that has certainly led to some valuable results for the small heritage brands that make the British social diary so distinctive.