Shop Small on Small Business Saturday

AMEX celebrates Small Business Saturday as part of their annual Shop Small Campaign

AMEX’s Shop Small Campaign is an initiative that looks to bring together small businesses, local people and local councils in a bid to highlight their successes and encourage support within their respective communities.

The research, commissioned by American Express, revealed that small shops across the country are providing £537million worth of added-value services to their customers and local communities.

American Express research also concludes that “over half (57%) of the nation’s small businesses employ family members and nearly a third (30%) of us are on first name terms with our local family shop keeper.”

Small businesses are often the unsung heroes of the high street. They are part of the fabric of their community – they live and work in their local townships; their children attend local schools; their profits are spent in local neighbourhoods; they support local charities; they give their friends’ children first jobs.

Family businesses are at the heart of the shop small campaign, which is why American Express commissioned industry renowned Photographer and Art Director, Dan Rubin, to capture the personalities behind some of the UK’s family run shops. The very shops that play a huge role in our communities all over the country, contributing billions of pounds to the economy, and that go above and beyond to serve their customers.

A Hume Country Clothing was just one of ten small businesses to have been profiled by Dan Rubin for his exhibition, not to mention the only one in Scotland. Talking about the project, Dan Rubin says “I was thrilled to take on this assignment for American Express. Meeting such hardworking families was an inspiring experience. These family shopkeepers are so passionate and committed to what they do, I was keen to capture the story of their businesses and of their families in these fantastic shops. If we can encourage more people to think about shopping small that will be a great result.”

To find out more about Rubin’s exhibition and the businesses in front of his lens, click here or watch AMEX’s video on Youtube 

Based in the Scottish Borders, in the heart of Kelso, A Hume Country Clothing have been serving their local community for more than 85 years. A third-generation family business, the Hume’s have long provided Kelso locals with tweed and, later, country attire of distinction.

A Hume Country Clothing has been an independent retailer in Kelso, Scotland since the first A Hume – ‘Arch’- opened the door of the family-owned clothing shop in 1929. Since then, the business has passed from father to son until Arch’s grandson, Archie Hume, took over the business in 1987.

“We are very much rooted in Kelso”, explains Archie. “We started out as a made-to-measure gentleman’s tailoring business, making clothing for the whole community – everyone from farmers to teachers to fishermen. We stand on our own two feet, in the same building that my grandfather owned when he started A Hume Country Clothing back in 1929.”

Archie adds “Without local businesses, villages and towns will lose their individual character that makes them so special. Shopping small is a way to ensure the high street continues to be vibrant.”

Shop small and make a big difference on Small Business Saturday on 5th December 2015.

To find out which small businesses are taking part, visit: 


A Hume Country Clothing, Kelso, Scotland

A Hume Country Clothing, Kelso, Scotland

American Express is the principal supporter of Small Business Saturday. Image by Dan Rubin.

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