The Zambuni Collective hear how to work with luxury press
The Zambuni Collective community is growing. True luxury is always in style, yet for more boutique and newly established brands getting your business the right sort of press, can be challenging, particularly when competing against the giants of the industry. However, if there’s one thing that the luxury industry appreciates, it’s a smaller brand who can offer unique products steeped in heritage, where quality and service is the priority.
Hosted on Wednesday evening, in the Old Bond Street store of horology icon and champion of heritage craft, Vacheron Constantin, the latest Zambuni Collective event gathered its network of creative entrepreneurs for drinks and canapes and to hear from two of the top luxury titles in the media world – The Gentleman’s Journal and Mayfair Magazine.
Craftsmanship, passion and considered design are the antidote to fast, throw-away consumerism, and it’s something that British brands do so very well. However getting your message out there and working with press to do this can seem like a bit of a dark art to new entrepreneurs. Harry Jarman (editor of Gentleman’s Journal) and Kate Racovolis (editor of Mayfair Magazine) spoke animatedly about the best ways to build a mutually beneficial relationship with press in the luxury lifestyle sector, including their pet peeves and most importantly the way to the top of their inbox and the audience were certainly enraptured.
The atmosphere was buzzing with enthusiasm as The Zambuni Collective took to the floor asking thoughtful questions which gave the whole group food for thought on how to take their brand to the next level. This direct access to passionate members of the media is what sets The Zambuni Collective apart.
It was great to see such a broad spectrum of boutique and heritage brands at the event, and conversation was certainly flowing – almost as well as the fizz. Whilst the informative events, regular newsletters and social media support are the main draws for Zambuni Collective members, the support that the network can provide for one another and the opportunity to discuss ideas with like-minded individuals is one of the fantastic fringe benefits, this was certainly in action.
We look forward to welcoming back our members and widening our flourishing community in the coming months. The brands in The Collective are steeped in craft and heritage, but they must marry this tradition with new technologies. Watch this space for details of the next Zambuni event about how to maximise social and digital marketing.
If you’re interested in attending the next event, prospective members are entitled to attend one free event to experience first-hand the value that the Zambuni Collective can deliver. Annual membership is priced at £840 + VAT. Please get in touch with firstname.lastname@example.org for more details.