Tag Archives | Branding

The Royal Approval for the Best of British

The lenses of the world’s paparazzi have been firmly fixed on the Duke and Duchess of Cambridge over the past week as they undertake a landmark tour of India. As always, Kate’s wardrobe has received a great deal of attention and scrutiny at every function with fans of the Duchess’ style snapping up the best […]

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A Zambuni Collective Evening on Digital Strategy with Galante and Electric Dialogue

“We don’t have a choice on whether we do social media, the question is how well we do it.” So says Erik Qualman, author of Socialnomics and a previous keynote speaker at IBM’s Business Connect event. With digital fast becoming the irrefutable (and most likely irrevocable) future, statements like Qualman’s are increasingly ubiquitous in business […]

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Claire Zambuni launches new agency

Well-known country sports personality and media columnist Claire Zambuni has launched a new public relations and marketing agency based in central London called Zambuni. Ms Zambuni, who also runs the famous Covert Girls shooting club, which counts amongst its number Helen Barbour and British Olympic trap shooting hopeful Charlotte Kerwood, has existing consultancy work with […]

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Migrating a brand upwards takes years of careful nurturing

In simple terms you could define a brand as a series of promises kept. The promise made by its identity; the consistent application of components such as typeface, colour and art direction; where the brand is promoted, distributed and how it is built and specified – never mind its price point, the celebrities with whom […]

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