About Us

What We Do

Zambuni offers a full-service marketing resource, rooted in our personal understanding of the luxury goods sector. By targeting the select audience who truly appreciate a brand allows for the most efficient use of resources. We help brands build community to reach the people they want to reach in a streamlined way.

Zambuni can work as your standalone PR partner or as part of a marketing/PR mix. Zambuni offers category-specific full-service communications and reputation support, rooted in our understanding of the luxury, country lifestyle and hospitality sectors.

We can provide clients with fully integrated campaigns from concept to completion, or a single component within a larger strategy.

Innovation and creativity are crucial to success in the modern marketplace, which now more than ever offers a unique opportunity for brands to achieve major results with minor investment through creative campaigns and content. Our talented people think outside the box about the brands we represent, not least because we know them inside out from using them in our everyday lives in field, stream, and town.

Specifically, we offer our clients:

  • A deep sector understanding
  • Experienced account directors with significant sector knowledge
  • Experienced account managers and administration team
  • Creative/brand or campaign positioning and the ‘big idea’
  • Strategy and planning (including budgets)
  • Implementation of campaign tactics including media relations/events/product launch and placement/reputation management – all on and offline.
  • Copywriting
  • Styling and art direction of campaign/product photography and video output
  • Sales promotion/competitions – on and offline
  • Social brand strategy (Facebook/Twitter etc.
  • Production of vodcast/podcasts including scripting interviewing and editing
  • Specific online PR including placement of rich media and work with bloggers and communities
  • Understanding of integrated strategy and the ability to deliver either a complete campaign or a single component
  • A substantial creative and marketing resource including web design/SEO, corporate identity and collateral design
  • More than 30 years’ experience in print and production

Our case studies illustrate how we support leading heritage and luxury brands with creative and realistic campaigns that establish dialogue and participation with consumers across a variety of media.

Zambuni, is a rather extraordinary company. Seemingly, in a sea of froth and hyperbole here is an organisation that knows its companies and importantly, knows the audience and how to reach them. I think the most impressive thing about Zambuni are the impressive brands that are carefully nurtured. Having worked a little with the (Zambuni) team, I know, from first-hand experience, the care and panache that is given every facet of their involvement in any project they undertake. In a world of smoke, myth and mirrors: Zambuni is shining clarity.

Charles Jardine, world famous fly fisher

What I really liked from Zambuni PR is how quickly they understood our strategy, brand positioning and key messaging. This way we started working right away. They know how social media is huge, and the planning and execution of our corporate event has been impecable. Thank you to all the Zambuni PR Team!

Lucas Urquijo, Partner and Director at Arrieta Shotguns and Rifles


Claire Zambuni



Tel: 020 3137 7882

Claire has combined her passion for field sports and writing talent to become one of the UK’s best-known lady shots and field sports columnists, building partnerships with the sector’s top media, brands and heavy hitting influencers.

Claire is obsessed with brands and the lifestyles they represent.  She constantly asks the question “What is Luxury?,” staying abreast of the market and watching its audience closely.

This is a community of cash rich and time poor, who are eager to move quickly and efficiently in style and comfort. 

Claire was the Founding Editor of the Country Sports Supplement for Country & Town House, and is now a contributor to Town & Country, The Resident and a columnist for Boisedale Life. She has written for GQ, Gentleman’s Journal, Tatler, The Field, Fieldsports, and many others, and has written a column for the Shooting Gazette since 2007.

Claire was made a Chevalier of the Order of St. Hubert in 2014; she is the first woman to be so honoured and is one of only three Chevaliers from the UK.

Claire also won The Field’s inaugural Fieldsports Personality of the Year in 2012 and has featured in The Field’s Top Shots list for the past nine years. Claire is a member of the Worshipful Company of Gunmakers and several private members’ clubs, including Home House where she runs their Shooting Society.

Emma Sandham

Account Manager


Tel: 07921 335778

What is the best part of working at Zambuni?
Without a doubt it has to be our fantastic team. No week in our little Mayfair office is the same and we are given so many opportunities to work on a range of exciting projects. Having worked in PR for the last 2 years, it is a great feeling to represent brands I feel so passionate about personally and work alongside a team of truly creative people who share those same passions.

Which piece of work at Zambuni are you most proud of to date?
So far, I have absolutely loved working on the second annual London Fly Fishing Fair and helping to launch the inaugural London Wing Shooting Fair in the mainstream and country press. After attending the London Fly Fishing Fair last year, I am so excited to see how it has continued to grow in popularity, and of course the amazing collection of exhibitors and fly fishing/shooting legends attending.

Which brand would be your dream client and why?
Having lived in the countryside for the majority of my life, and as a result of being totally obsessed with all things field sports, I already feel lucky enough to be working with some of my dream clients. From famous gun makers to beautiful country clothing and fly fishing brands to luxury accessories, we work with such a fantastic range of brands that really represent the ‘Town & Country’ culture.

Betty Bohane

Creative and Communications Manager


Tel: 07921 335684

What is your working background?
I qualified with a First Class degree in Interior Design, and soon decided I didn’t want to be an Interior Designer. Following a gap year or two I settled down to a very enjoyable life working for The Field magazine as their Design Editor, where I stayed for over five years. Here I gained invaluable experience and knowledge of field sports and the luxury market.

How do you find working at Zambuni?
I have embraced the work hard, play hard ethos of Zambuni – working here is certainly a unique experience! It’s fantastic to still be involved with magazines and press but from an alternative angle. The work is so varied, and you really never know where the day might lead, or who you might end up in a conversation with. I am looking forward to working with a number of new clients we have obtained recently.

What is your biggest passion?
I am addicted to running, and can often be found commuting this way through the streets of London. I have managed to successfully combine my love of travel and running, by completing marathons and ultra-marathons over the world, including Sri Lanka, Iceland, and Japan. This year I ran my furthest distance to date in the Thames Trot Ultra (50miles),  coming 1st lady.  Next October I will complete the World Major Marathons in Chicago.